Slate Chalks Up Increased Sales
In the pursuit of commercial success, there’s one sure sign you’re on the right path: increased sales. This summer, that’s what Slate Fine Art Gallery is proudly reporting, thanks in part to Market and Export Development grants from Creative Saskatchewan.
“Slate Fine Art Gallery’s 2015 advertising campaign increased the number of sales from outside Regina and the province by close to 30% year-over-year,” said gallery co-owner Kimberley Fyfe. Advertisements were placed in national trade magazines, the Globe and Mail, and on billboards, as well. “The results from the advertising campaign were above our expectations.”
Slate Fine Art Gallery opened its doors in Regina’s Heritage neighbourhood in April of 2013. Fyfe and co-owner Gina Fafard deeply appreciate their local and loyal clientele, but know that a home-grown art market is not strong enough to support all of the gallery’s artists. Their goal continues to be to increase market demand for Prairie-based Canadian art and to expand Slate’s reach nationally.
Advertising plays an important role is reaching that goal, but Fyfe had also identified another important marketing opportunity, and again turned to Creative Saskatchewan for support. “Art Toronto is one of Canada’s highest profile events for galleries from across the country, and also one of the most expensive to attend,” said Fyfe. “Creative Saskatchewan support ensured we wouldn’t miss out on that opportunity to make critical connections with art buyers and gallery owners.
Having other gallery owners approach our Art Toronto booth to purchase artworks tells us we are absolutely on the right track. And, as people get to know us and what we have to offer, we know they’ll be coming back.”
For more information on Slate Fine Art Gallery, please click here.
For more information on Creative Saskatchewan’s Market and Export Development grant, please click here.