Market & Export Development Grant - Micro Stream - Assessment Criteria

The Market and Export Development Grant provides support to individuals and businesses for market access and market development opportunities intended to improve visibility and generate sales.

The Assessment Criteria was approved on April 1, 2023 for the 2023-24 Fiscal Year. Any amendments made after the fact will be posted here:

• June 14, 2023: Section 6
  • The definition of a “Key Team Member” was added: “A Saskatchewan resident who has significant influence over the creative, production, marketing plan, and/or business plan and is compensated in the project budget at $500 or more.”

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1. What is being marketed?

• Product/release that is more than 24 months old – 0 points
• New product/project/release of original material – 2 points

This criterion is assessed internally by Creative Saskatchewan.

Potential points: 2

2. Project Target Market

Describe the target market for this project, include details of how this project will allow you to grow your market and how you plan to reach them. Select where the target market is located for this project.

• Provincial – 1 point
• National – 2 points
• North America/International – 3 points

This criterion is assessed by external reviewers.

Potential points: 3

3. Quality of Project Plan

Detailed workplan describing the marketing tools used to reach the target market, along with the tasks that make up the activity, the order the tasks will be undertaken, and the resources required to complete the project. The workplan should inform the timeline and the budget.

This criterion is assessed by external reviewers.

Potential points: 10

4. Participation of professional service providers in the project

• Professional services have not been engaged/contracted (0 points)
• Professional services have been engaged/contracted (2 points)

This criterion is assessed internally by Creative Saskatchewan.

Potential points: 2

5. Past success of applicant and strength of project team

Demonstrated past successes and achievements by yourself and/or your company. Please provide evidence of awards, media attention, recognition, etc.

This criterion is assessed by external reviewers.

Potential points: 3

Grant Total

• 10 points or higher: The project is eligible to receive 50% of eligible budgeted expenses to a maximum of $5,000, pending availability of funds.
• Less than 10 points: The project is ineligible for funding.

Potential points: 20

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6. BONUS – Diversity, Equity and Inclusion, and Parity /1

Please note if any key project team member self-identifies as Indigenous (First Nations, Inuit, Métis), a visible minority, or disabled.

• A key team member is defined as a Saskatchewan resident who has significant influence over the creative, production, marketing plan, and/or business plan and is compensated in the project budget at $500 or more.

This criterion is assessed internally by Creative Saskatchewan.