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Greg Magirescu, CEO, Delivers Creative Economy Address to SREDA



Our CEO, Greg Magirescu, was recently invited by the Saskatoon Regional Economic Development Authority to speak on the topic of the creative economy.

While in Saskatoon, Greg found a few moments to draft this blog post:

SREDA Economic Forum 2018 Crossroads: Facing the Challenges of the New Economy Saskatoon – March 8, 2018 By Greg Magirescu, CEO

It comes as no surprise to anyone that our provincial economy is experiencing a shift.

This year’s Economic Forum, produced by the Saskatoon Regional Economic Development Authority (SREDA), centred its theme around facing the challenges of the new economy.

I was delighted and honored to be invited by SREDA to speak on the topic of the Creative Economy and its impactful role in building economic growth and prosperity in the province. I was joined by the City of Saskatoon’s Community Initiatives Manager, Kevin Kitchen, who shared the inclusion of the Creative Cultural Economy as a new pillar in the City’s Cultural Plan refresh, and Stephanie Yong of Stephanie Yong Consulting, who highlighted some of the work being done in the area of design-centred thinking. According to SREDA Board member, Wanda Hunchak, the Creative Economy session was the fastest-subscribed session of the day, selling out well before the event.

I also was invited to speak at the luncheon that followed, with over 500 community business leaders in attendance.

The overall impression of the day was that the crossroads we are facing in this time of change, is an opportunity for all sectors to come together in a collaborative way. Through innovation, creativity and strategic policy design, the creative industries are as integral to economic diversity as commodities, manufacturing and technology.

I am optimistic that the thought starters and creative kindling that occurred at the 2018 SREDA Forum will continue to spark new partnerships in order to bring the province’s talent and ideas together over the coming year ahead, and beyond.


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