Physical distancing amid COVID-19 may delay the launch of Jeffery Straker’s new album, but Straker’s taking the challenge in stride by turning his focus online. The Saskatchewan pianist recently performed a Facebook Live concert for the National Arts Centre that attracted 13,000 views in one day.
Straker typically promotes album launches alongside a tour. But that’s difficult to do when no one knows when music venues will re-open. Until music fans can gather again in person, Straker is opting for scheduling more live-stream concerts to engage fans and is using social media more than ever to support his new singles.
“My publicist is seeing that media has an appetite for writing about new music before we get back on stages too. I've been able to do radio and TV interviews creatively via my phone from my living room, including TV performances. Technology has been a saviour!” –Jeffery Straker
With two singles already released, Straker aims to push forward with the album’s adapted marketing campaign and launch his full album later this summer. Creative Saskatchewan invested in the campaign through the Market and Export Development Grant.
“This Creative Saskatchewan investment allows me to support my new album with a far more robust marketing plan that I could have done on my own. Simply put, the plan is twice as powerful now. With this investment I can now keep a publicist working longer doing a full national PR campaign, as well as some work in Europe. I can produce top-notch video content to use on-line, supporting the release, keeping it active and relevant to listeners.” –Jeffery Straker