Marketing Grant Helps The Feather News Reach National Audience

Ryan Moccasin was a successful recipient of our Marketing Grant (Major Stream) to market the first season of his show The Feather News, which is also supported by Creative Sask through our Feature Film & TV Production Grant.

The Feather News, an Indigenous satire from Ryan Moccasin, is making waves in an untapped market.

Moccasin’s show tackles hot topics in the news with both truth and humour from an Indigenous point of view. It pokes fun at the media, government and the powers that be with sly wit and satire.

Moccasin and his team were hard at work creating content for five years, developing a slate of episodes and gaining an audience throughout Saskatchewan, before partnering with the national broadcaster, Aboriginal Peoples Television Network (APTN).

With funds from a Marketing Grant from Creative Saskatchewan, Moccasin hired Annelise Larson of Veria Marketing to help develop a marketing strategy. Through the new strategy, The Feather News had a new logo, a professional electronic press kit, a website better optimized for its content, and a social media campaign. Additionally, three members of their team were able to attend and promote the show at the ImagineNATIVE festival in Toronto.

“Our marketing and advertising project for The Feather News was a resounding success,” says Moccasin. The team achieved exponential audience growth, increased brand awareness, established industry connections, gained industry status, promoted the Saskatchewan film industry, and formed valuable partnerships in the marketing sector.

The Feather News can be streamed on APTN Lumi.