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How one micro grant can take a music video around the world

May 26, 2022 by admin

Comment une micro-bourse peut faire circuler un clip musicale autour du monde

Creating digital content, such as a music video, is extremely important for artists marketing and promoting their craft for commercial profit.

Attempting to pitch a playlist without a high-quality music video is like trying to sell products without samples – buyers need to see it and hear it to understand what they’re investing their time and resources into. For one Saskatchewan musician, éemi, this is where Creative Saskatchewan’s Market and Export Development Grant – Micro Stream was crucial.

éemi is an emerging francophone musician and experienced videographer right here in Saskatchewan. She needed to add to her digital repertoire and have a visual asset that would be engaging to media outlets in helping promote her latest music. The result is À fleur de pôt.

https://www.youtube.com/watch?v=rDkPwVSBFY0

À fleur de pôt is the story of a flower stuck indoors while her friends play outside. Told through interpretive dance (choreographed by Marie-Clo and Mackenzie Carlson), the story highlights that even though being indoors is safe, being outside seems more fun – a commentary on éemi and Marie-Clo’s deteriorating mental health associated with the pandemic.

The video is a collaboration with an Ontario musician, Marie-Clo, who is making serious waves in the industry. The partnership is a strategic one, designed to help take éemi’s career to the next level and reach new markets.nnThe duo are projecting at least 12,000 views for the launch À fleur de pôt, and are using the same powerful marketing team Marie-Clo used for the launch of her latest album, for which she received over 90K streams on Spotify and maintains a strong presence on Sirius XM.nnCombined, their market reaches Canada (Saskatoon, Montreal, Ottawa), US and France, playing on most, if not all, Digital Streaming Platforms (DSPs), including Spotify, Amazon, Apple Music and Tidal.nnThe artists currently have a distribution relationship with APCM (Association des professionnels de la musique et de la chanson) and a partnership with Indica Records, allowing both artists to access new markets within Québec and anglophone markets across Canada. Suddenly ‘micro’ seems like a small word for the impact the grant has.n

Thanks to Sirius XM’s francophone station, éemi expects a strong rotation on ICI Musique Chansons and ICI Musique Influences, which could result in tens of thousands of dollars in royalties over the course of the year.


About éemi

néemi started making music professionally in 2017 after being one of two finalists for Planète BRBR, a

nationally broadcasted music competition for francophones outside Québec.

Following this experience, she was featured on ‘Balade’ a national televised showcase for francophone musicians (2018). This then led her to tour out East with Zachary Bachand and Aaron Dolman as her musicians. The “éemi + two boiz” self-made tour had 6 shows in 5 cities: Toronto (Burdock and Tranzac), Ottawa (Live on Elgin), Shawinigan, QC (Le Trou du Diable), Montréal (Sotterenea), Cowansville, QC (L’Archipel) – talk about putting Sask-francophones on the map!

With that under her belt, she went on to self-produce and self-promote her first EP, Honey, in the spring of 2020.

Fun fact – in true entrepreneurial spirit, éemi did all her own marketing (save for hiring a radio tracker) and utilized some rather out-of-the-box partnerships to promote her album, including branding actual honey jars with Kitako Lake Honey to promote and sell her album!

www.eemisk.ca

Filed Under: Music

Creative Saskatchewan’s Book Publishing Grants in Action: Radiant Press Celebrates Successful Titles

May 18, 2022 by admin

Did you know that Creative Saskatchewan has two streams of funding for Book Publishing Programs?

We do! The Author-Funded Stream and the Book Publishers’ Stream.

Radiant Press, a literary press in Regina, Saskatchewan, has accessed our Publishers’ program (and our Market and Export program!) several times over the years for both their print and audio books.

Radiant Press has been making strides in ensuring their books are accessible in

a variety of formats, as the first and only publisher in Saskatchewan to earn the “Global Certified Accessible” designation for their ePublications from Benetech – an acknowledged world leader in accessible reading.

In the last couple of years, Radiant Press has been able to offer audiobook versions of almost all their books. Most recently, they are celebrating the success of three titles…

Handwringers by Sarah Mintz

This collection of short stories revolves around Jewish identity and the

schlemiel — a figure in Jewish folklore described as “one who handles a situation in the worst possible manner or is dogged by an ill luck that is more or less due to his own ineptness.”

This short fiction novel made the “Long short list” for the 2022 ReLit Awards. It was also nominated for “First Book Award” and “Publisher of the Year” at the SaskBook Awards (winners to be announced at the end of June!)


Bodies in Trouble by Diane Carley

Forced intimacies, dead dogs, errant balloons, a troubled chef’s encounter with ethereal Swedish lesbians, all form this remarkable short story collection, Bodies in Trouble, depicting characters coping with faltering relationships, simmering violence, and light-drenched visions. Stories of damaged daughters and abandoned sons, of near-crashes, lost loves, and late nights steeped in regret. Lurking within these tales is the glimmer of hope from a brave choice, a bold action, the recalibration of a dangerous path.

This book was featured in Atlantic Books and will be launching on May 18 in partnership with the critically acclaimed Lisa Moore (author of Caught, February, Alligator, and many other popular Canadian favorites.) You can read an excerpt here.


Wreck by Kelly Jo Burke

Kelley Jo Burke embarks on a wild journey to understand many things, including the part where her grandfather sort of murdered her grandmother. Returning to a house filled with her first memories of childhood, she begins to explore the complex origins of her own anxiety. Along the way, she reflects on alienation and immigration, mental health and generational trauma, and the nature of memory itself. A memoir filled with raw honesty, comedy, tragedy, and grace.

Burke’s literary take on an “on‐the‐fly schooling in the thought patterns characteristic of diagnosed anxiety” was recently featured in The Malahat Review, one of Canada’s leading literary journals. You can read the full review here.


Interested in learning more about how you can access our book publishing programs? Contact us today!

Filed Under: Marketing

YQR’s Talk of the Town shares the newly re-vamped Ft. Film & TV Production program

May 16, 2022 by admin

A huge thank you goes out to Lisa Peters at Talk of The Town for interviewing Creative Saskatchewan CEO, Erin Dean, and SMPIA President, Lioz Bouganin, to discuss the Feature Film & TV Production grant program for local creative entrepreneurs.

https://www.creativesask.ca/wp-content/uploads/2022/08/news-video-4.mp4

To hear more on this interview, tune in May 16-19 on Access Communications

Talk of The Town with Lisa Peters airs Mon – Fri 7 am, 12 pm, & 5:30 pmn AccessNow TV Channels 7 & 70, 507 or the app on channel 20 and watch anywhere!

Filed Under: Film & TV

Supporting SK Stars: Creative Sask Grant Recipients appearing in 2022 Regina Folk Festival line up!

May 9, 2022 by admin

Earlier in March, the 51st Regina Folk Festival announced their line up for their long-awaited in-person music festival in the heart of Regina, Saskatchewan. We were thrilled to see several of the musicians are Creative Saskatchewan clients!

  • Belle Plaine
  • ​Dump Babes
  • Ellen Froese
  • Étienne Fletcher
  • Katie Tupper
  • Wolf Willow

A couple of headliners also have strong ties to Saskatchewan. Buffy Sainte-Marie was born in Saskatchewan. Andy Shauf grew up in Beinfait, SK and got his start in the prairies, receiving many grants from Creative Saskatchewan over the years.

Other Saskatchewan artists include:

  • Library Starship
  • Kris Alvarez
  • Riva Farrell Racette
  • GRR! (Girls Rock Regina)
  • MELODNA
  • Sabeen Ahmad
  • ThinkTank
  • VibesYQR
  • e.dulanowsky

Congratulations to all the artists, we can’t WAIT to see / hear this year’s festival in person.


The Folk Festival takes place in Victoria Park, Regina August 5-7, 2022.

To learn more, visit the Regina Folk Festival website.

Filed Under: Music

Celebrating Zarqa Nawaz, a SK Muslim Producer taking industry by storm, & her newest series – ZARQA

May 4, 2022 by admin

“Zarqa – a divorced, middle-aged Muslim woman – strives to reinvent herself… until her impulsive and vindictive personality gets in the way.”

Sound interesting? We think so too! This is the sneak-preview into Zarqa Nawaz’s new comedy series, ZARQA, set to launch May 13 on CBC Gem.

https://vimeo.com/705168113

Creative Saskatchewan (among others) is proud to celebrate the arrival of this series, which was filmed right here in Regina, by local production company FUNdamentalist Films. We asked Nawaz to describe, in her own words, what the series means to her personally, and the community as a whole.

What’s your ‘why’ behind ZARQA?

“I crave stories that aren’t part of the same sliver of Muslim life – immigration, terrorism, being a refugee, arranged marriage, or traditional immigrant parent/2nd generation child conflict. Television and film depict only a tiny slice of Muslim life, which only perpetuates stereotypes. I wanted to create a show of a middle-aged Muslim woman in hijab who takes agency over her romantic life. This type of story is rarely told. I’m acting for the first time and having a lot of fun playing a divorced woman ricocheting between jealousy and revenge.

Acting is a huge departure for me. I’ve been in intense acting courses for a year now and loving it. Being a showrunner has also been extremely rewarding. I honed the craft of writing for episodic television on Little Mosque on the Prairie but the next step after being a showrunner was for my company to own the next production and learn the nuts and bolts of making a show from the top to bottom – but you can’t do it alone. You have to build a team. I was very fortunate to have Claire Ross Dunn, Liz Whitmere, and Dawn Bird as producers. It was thousands of hours of unpaid work but we all learned what it took to bring a show to fruition. A short form web series is the perfect vehicle to learn the business. It has all the same elements as a larger show but small enough that you can manage all the pieces. It’s like being a CEO of a company. I’ve learned to write WGC contracts, to negotiate with agents, and to supervise post production. It’s been the hardest work of my life but the most rewarding. I feel that I’ve learned the skills and business to take the show to the next level.”

Why Saskatchewan?

“I moved here after marrying my husband almost 30 years ago. I knew after I started having children that I wanted Saskatchewan to be my home. I grew up in Ontario so I’m not attracted to the ‘big city’. As a woman, if you want to have a family and a career, Saskatchewan is the place to be. I don’t want to spend my life stuck in traffic or commuting on subways and trains. I’ve had that life and it’s exhausting. Saskatchewan offered me a lifestyle where I could have a career and kids and, most importantly, time to enjoy life.

Being able to create Little Mosque on the Prairie was the most incredible thing I’ve ever been able to do. Both Corner Gas and Little Mosque were the biggest commercial hits for CTV and CBC at the time and those shows gave the Canadian TV industry confidence that we can make sitcoms – and both of those shows came out of Saskatchewan. This province helped launch the industry. I’d like to be part of building the industry back to what it was during the ‘golden age’ and, in turn, bring more jobs and money into the economy. I see our neighbour Manitoba reaping the rewards of having a thriving film and television community and I want that for us here again. The arts are not just a powerful tool to tell stories, they also have significant value in terms of job creation, diversifying our economy and bringing back/training skilled labour. I’m confident we’ll have a renaissance of production in Saskatchewan again Inshallah.”

What’s coming down the pipeline for you next?

“I’ve written and recently released my first novel, Jameela Green Ruins Everything. It’s a sweeping satire about a disillusioned middle-aged Muslim woman who seeks out spiritual guidance from her local imam and accidentally becomes embroiled in an international terrorist group. I’ve resisted selling the rights to big American producers, much to my agent’s chagrin, because I’m convinced my company can produce it in Saskatchewan and we can prove to the world that we’re open for business again.”

Where can viewers go for more information?

You can find more information at zarqanawaz.com.

Creative Saskatchewan’s relationship with Zarqa Nawaz began a couple of years ago, where we were pleased to support Nawaz with a market and export grant. It was the first time we gave our support to this unapologetically bold trailblazer in industry, but it certainly wasn’t the last – we’re so excited for her next adventure!


About Zarqa Nawaz

Zarqa Nawaz is a Canadian producer for film and television, a published author, public speaker, journalist, and former broadcaster. She created, wrote, directed, and produced episodes for the international CBC comedy series Little Mosque on the Prairie, which won a Gemini Award as well as Best International Television Series and Best Screenplay at the 2007 RomaFictionFest. The television series was inspired by Me and the Mosque, Zarqa’s ground-breaking National Film Board documentary which premiered at the Montreal International Film Festival, examining how patriarchal cultural traditions have become mixed up with theology.

In addition, Nawaz has sold four pilots to ABC, NBC, CBS, and Fox Studios, has written a bestselling comedic memoir, Laughing All the Way to the Mosque (published by HarperCollins), was an advice columnist for The Globe & Mail, a broadcast personality for CBC Radio, the host of CBC Saskatchewan’s “The Morning Edition,” and anchored CBC Saskatchewan News at 6.

In addition to launching her new self-titled CBC Gem series in 2022, in which she stars, writes, and produces, Nawaz will also debut her new novel, Jameela Green Ruins Everything (Simon & Schuster Canada in Canada, and Harper, an imprint of HarperCollins Publishers, in the U.S.). The new book is a satire about a disillusioned American Muslim woman who becomes embroiled in a plot to infiltrate an international terrorist organization and, in the process, reconnects with her loved ones and her faith.

A frequent public speaker on Islam and comedy, Nawaz received a Doctor of Divinity from the University of Saskatchewan for her interfaith work in the community. In recognition of her contribution to the world of arts, she received The Brampton Walk of Fame in 2019. Nawaz lives in Regina with her loving but long suffering family and is the proud mother of four children.

Media Contact

Steph Perron, BAE Communications

steph@baecommunications.ca

647.278.6799

Filed Under: Film & TV

Creative Sask celebrates massive increased investment to its Film & Television Production Program

March 23, 2022 by admin

FOR IMMEDIATE RELEASE

Regina, Saskatchewan

March 23, 2022

Creative Saskatchewan celebrates massive increased investment to its Film and Television Production Program

Saskatchewan’s creative sector is celebrating a colossal opportunity for the film and television industry today, as the Government of Saskatchewan announced an increase from $2M to $10M into Creative Saskatchewan’s production program in the provincial budget.

The demand for entertainment, streaming, and creative content has never been higher. With this increased support to local digital media production via the production program, Saskatchewan stands poised to quench the thirst for content, and support Saskatchewan’s growth by reaping the economic benefits from its ripple effect.

“We applaud the Government for this investment,” says Erin Dean, CEO of Creative Saskatchewan. “Productions are a multi-faceted endeavor, built around labour with the potential to create hundreds of new jobs, ranging from cinematographers, assistant directors, electricians, carpenters, sound engineers, composers, editors, and more. This goes beyond contributing to Saskatchewan’s economic recovery, it’s truly improving the livelihoods of Saskatchewan residents.”

There are many spin-off benefits to the investment, which will attract more and larger projects to the province.

“The program supports hiring local labour and incentivizes expenditures within Saskatchewan businesses, and not just in urban centres.” says Jason Zhao, Creative Saskatchewan Chair. “Productions result in a significant injection of revenue to our hospitality and tourism sectors, as well as other goods and services; hotel accommodations, restaurants, vehicle and equipment rentals, the list goes on.”

With an increase in productions, Saskatchewan can tap into the millions of dollars available through federal funding agencies and tax incentives and help make Saskatchewan an attractive place to conduct business.

“The program encourages the development of co-productions with national and international partners, which generally have larger budgets, resulting in higher spends and job creation,” Dean explains. “We expect a very busy 2022-23.”

Only 30{d7f5066a4d790980f4668461dac4b7def4112f2f8a2479d5cd5f98feab66e82c} of the total Saskatchewan spend is covered by the grant, meaning other investments will make up the additional 70{d7f5066a4d790980f4668461dac4b7def4112f2f8a2479d5cd5f98feab66e82c} spent in Saskatchewan. Bottom line – this investment will have ripple effects on the economy for years to come. The next generation of students seeking to pursue a career in the film industry can climb the ladder right here on Saskatchewan soil. It’s too soon to tell just how far the ripples will reach – but MNP LLP and Globalnomics estimate that a $10M investment will lead to $33.3M in film and television, over 600 new jobs created, and a total economic output of $62M.

-30-

About Creative Saskatchewan

Creative Saskatchewan is the economic development agency for Saskatchewan’s creative industries. Creative Saskatchewan unlocks the potential of the creative industries and fuels the economic engine of homegrown talent, converting creativity into cashflow. The agency’s investments propel creative entrepreneurs as they create, perform, innovate, and export in their pursuit of commercial success. Creative Saskatchewan funds seven industry associations, amplifying their members’ skills, and helping them build extraordinary careers.

For more information on the production program or to provide commentary, please contact:

Megan Jane, Manager of Marketing and Communications

Creative Saskatchewan

306.529.7377 | megan.jane@creativesask.ca | creativesask.cann

Filed Under: Other

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