Great Western Brewing Company collaborated with Saskatchewan musicians to create “Original 16 Brewery Sessions”, a series of music videos filmed onsite at Saskatoon’s Great Western Brewery.
Selected musicians were invited for a single-day video shoot to create three professionally filmed and edited music videos at no cost to the musicians.
The music videos were then posted to the Great Western Brewing Company website and social media channels, and the musicians were provided with the videos to use as they like.
The best fit for a Original 16 Brewery Session was deemed a folk/roots, singer/songwriter vibe. Musicians were required to include a link to an audio sample of their music when they applied.
Great Western Brewing chose the successful applicants, and covered all the costs of video production.