Marketing Grant Fuels Billingsley’s Expanding Audience

Alyssa Billingsley received a Marketing Grant (Micro Stream) in 2022 to create high-quality marketing materials for her artistic work and services.

Alyssa Billingsley does a little bit of everything.

The multi-talented creator is an alumna of Grant MacEwan’s Theatre Arts program in Edmonton, École de Clown et Comédie Physique Francine Côté in Montréal, and the Manitoulin Conservatory of Creation and Performance.

In 2022, Billingsley applied for a Market and Export Development Grant (now referred to as the Marketing Grant) from Creative Saskatchewan to create high-quality marketing materials to promote her diverse artistic work and services. Included in these materials was a professional-grade video of her singing used as an audition submission for regional theatres. “Actors now primarily market themselves through audition self-tapes and digital content,” Billingsley says. “This grant enabled me to produce professional-grade marketing materials essential for this new era.”

The impact of the grant is evident — Billingsley’s social media following grew significantly and she’s busier than ever. Her marketing efforts have increased her visibility and opened doors to new creative collaborations and opportunities in the theatre and music scenes. “The support from Creative Saskatchewan has been invaluable,” she reflects. “It has allowed me to elevate my work and reach new audiences.”

Billingsley’s experience and education can be seen on full display through her latest solo show, Identity Crisis, a dark physical comedy combining music, clown, and elements of neobouffon. The show received four stars in both the Saskatoon Star Phoenix and Winnipeg Free Press and has been described as “terrifyingly whimsical” and “Beckett in cosplay.”