Marketing Grant Helps Scantily Glad Theatre Further Cement Themselves on World Stage

S.E. Grummett (Scantily Glad Theatre) was a successful grant applicant for a Marketing Grant (Micro stream) for their UK tour of Creepy Boys.

With nearly 4,000 shows at the Edinburgh Fringe Festival, it’s hard to stand out. But that’s exactly what Saskatchewan’s Scantily Glad Theatre did.

Scantily Glad Theatre returned to the Edinburgh Fringe Festival, the largest arts festival in the world, with their new queer theatre show, Creepy Boys. With the help of a Creative Saskatchewan Marketing Grant, Scantily Glad was able to hire Storytelling PR as their publicist leading up to the August-long festival. Working with Storytelling PR led to incredibly valuable media coverage before and during the festival, including preview articles and 14 reviews from publications across the UK.

Additionally, Scantily Glad was able to book a small run of outdoor and print advertising in local publications and hired a professional photographer to take photos of the show. These photos were shared on social media during the festival and will also be used when pitching the show to new festivals and venues moving forward.

With the investment in marketing leading up to and during the festival, Creepy Boys was a tremendous success.

Scantily Glad sold out three performances during the run and filled the house in the final two weeks of the festival. Celebrities such as Hugh Bonneville attended their performances, the show was nominated for the Brighton Fringe’s Award of Excellence, and Creepy Boys won an award from the prestigious Summerhall venue for “Unforgettable Show.”

Due to the wild success at the Edinburgh Fringe Festival, Scantily Glad is heading back overseas for a UK and European tour this fall.