SaskTel Max Equity Fund - Assessment Criteria

The Creative Saskatchewan SaskTel Max Equity Fund provides financial support to eligible Saskatchewan-based independent producers of audiovisual productions.

The Assessment Criteria was approved on April 1, 2023 for the 2023-24 Fiscal Year. Any amendments made after the fact will be posted here:

• No changes to date.

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1. Demonstrated probability of recoupment and profit potential

Potential points: 5

• Projected surplus of return on Creative Saskatchewan investment – 1 point
• The distributor attached has significant experience in this genre and/or broadcaster – 1 point
• The application includes a detailed marketing plan that provides evidence of the appeal of the project to the international market – 1 point
• The anticipated revenues coincide with current market projections – 1 point
• The application clearly defines the target audience and provides evidence of the appeal of the project to that audience – 1 point

2. Economic and cultural benefit to the province of Saskatchewan

Potential points: 7

• The project will be shot in Saskatchewan – 1 point
• The level of Saskatchewan spend:
  • 0 – 30% = 0 points
  • 31 – 45% = 1 point
  • 46 – 75% = 2 points
  • 76%+ = 3 points
• The director and/or writer is a Saskatchewan resident – 1 point
• Production will be released or versioned in French and/or a First Nations language – 1 point
• Post-production will primarily take place in Saskatchewan – 1 point

3. Job creation potential within Saskatchewan, including training and career laddering opportunities for the Saskatchewan freelance / self-employed community

Potential points: 8

• The quality of the training plan(s) that addresses the following:
  • Gender parity
  • Diversity and inclusion plan
  • Production’s Respectful Workplace Policies provides a workplace that is free from harassment and violence

4. The feasibility of the production budget

Potential points: 1

• The production budget is complete and reflects the industry standards

5. Production financing including support from the marketplace and leverage of funds from the private sector and from outside Saskatchewan

Potential points: 6

• The level of financing confirmed:
  • 0– 30% = 0 points
  • 31 – 45% = 1 point
  • 46 – 75% = 2 points
  • 76%+ = 3 points
• The level of non-Saskatchewan financing proposed:
  • 0 – 30% = 0 points
  • 31 – 45% = 1 point
  • 46 – 75% = 2 points
  • 76%+ = 3 points

6. Experience of producer, director, and key creative team

Potential points: 4

• The producer has lead-produced more than two projects of the same scope
• The director has directed more than two projects of the same scope

7. The quality and originality of the creative materials (the creative materials are suited to the commercial marketplace and how the creative is unique)

Potential points: 5

• The content is thoroughly presented with evidence that sufficient research has been undertaken – 2 points
• The application provides adequate information on how the creative will be implemented – 1 point
• The story is original OR if not, an original concept and approach to the creative has been described that will render the story unique – 2 points

Total / 36