Twisted Pair’s Critical Connection to Virtual Reality

Regina’s Twisted Pair Productions is continuing to explore the potential of virtual reality and 360 degree video production.

To keep their company on the cutting edge of this rapidly changing technology, they recently turned to Creative Saskatchewan’s Business Capacity Grant.

The grant helped cover costs of attending the 2018 National Association of Broadcasters (NAB) show in Las Vegas.

“The NAB event is where we’ve discovered many of the critical tectonic shifts in VR that we’ve adopted into our business,” said Mike MacNaughton, owner of Twisted Pair. “We go every two years, which allows us to detect the commercial trends with staying power, instead of getting caught up in the noise of constant new flash-in-the-pan product announcements.”

The Business Capacity Grant also keeps Twisted Pair connected to the movers and shakers in the VR sector. “Our survival depends on making connections with manufacturers, distributors and other industry professionals,” said MacNaughton. “Creative Saskatchewan helps us do that.”